Why leaders can learn from Professional Speakers!

Good leaders are not always good speakers. Excellent leaders are. And so it is legitimate to argue that anyone in a leadership role has a huge advantage if they can deliver a message well.

We are convinced that this involves the trinity of Content, Design and Delivery. Professional speakers excel when they master all three factors, and from the Speakers Club we pay a lot of attention to this. It is no different for business speakers. For them too, they need to be able to convey a message - even if it is not fun or easy to digest - in such a way that it is clear to everyone, but also that everyone feels addressed by it.

You don't become a good speaker automatically. Talent and daring help, but hard work is a prerequisite for everyone. This certainly applies to the preliminary phase, but of course also to the follow-up phase, because constantly honing your presentation skills is an absolute must.


Our training is delivered by professional speakers and is therefore absolutely transformative. We know better than anyone else what it takes to take you to the next level. We do 'reversed engineering' and start from your message, which has to be crystal clear. We help you take your time and think together about exactly what and how to bring it across the stage.

Our training will change you forever and exponentially raise your standard when it comes to presenting strategies, figures, plans and changes. Through your better performance, every message you deliver will have much more impact. Your better performance as a speaker will allow you to grow as a leader.

"You make things better by making better things"

How do professional keynote speakers do it?

One thing is certain: they leave NOTHING to chance. In terms of content (Content), they spend a lot of time on the structure and construction of their story. They make sure it is not only clearly understandable by the audience, but also better remembered through the use of e.g. metaphors and analogies. In addition, they work towards an optimal design (Design), not only of their own appearance on stage, but also in supporting their presentation with appealing visuals or props. These elements also contribute to making their message 'memorable'. Finally, they strive for optimal transmission (Delivery), paying close attention to verbal and non-verbal expression. They elevate it to an art of using language, voice, intonation, volume, pauses, facial expressions, gestures and movement on stage to tell the story in such a way that all listeners feel involved. Content. Design. Delivery. Wow, it's quite something. Professional speakers spend days, weeks, constantly working on it.

How's that for business speakers?

Too often I have experienced them where the preparation for giving a presentation consisted of 'sweeping together' a number of Powerpoint slides, stringing together a number of quotes that had already been used in the past, blindly copying a presentation from the head office, or, in the very worst case, relying purely on the 'loose leaf'. Too often, therefore, far too little attention was paid to proper preparation. Lack of time was usually cited as the reason, lack of the right tools as an aid to getting your message right was often the true cause.

Mockup - Tips&Tricks


Making an attractive and effective presentation, how do you actually do it?

What to consider in a design and what absolutely not to do.

You can read about it in this whitepaper, prepared especially for you by our presentation designers. 


As if your presentation at work should resemble a TED Talk.... YES!

This story is about what you can pick up from the world's best TED talkers and other keynote speakers.

Do you sometimes have to present the new plan? Or maybe it's your turn to cheer up the lousy results in a meeting? Or will you be kicking things off with a speech to share successes with the team?

At all sorts of levels in organisations, 'presentations' are given in a conveyor belt. A colleague pitches an idea to his own team of three people or you bring in a case during a multi-disciplinary zoom meeting with 15 people or your director climbs on a crate in the canteen to outline the annual figures with accompanying plans.

They are all real moments of truth. Moments when you can show what you in house. You show your personal leadership to the audience. It is your opportunity to work with your message to make the impact that you wild.

The 4 tips from professional speakers to improve yourself on stage (even if that's a crate or just in the Monday morning meeting)


TIP 1 - 3 in 1
Professional speakers distinguish 3 elements of focus in any performance. CONTENT, DESIGN and DELIVERY. Do the same yourself! Thanks to a good connection between these 3 elements, you will reach your audience. Only then can you be sure that it is clear to your listeners. That they feel addressed.

TIP 2 - Practice, Practice, Practice
It is statistically impossible that there are so many 'natural speakers' among professional speakers. This means that the bulk have made huge blunders and mistakes to get to this point. In other words, they have put in diligent work. They have made endless metres. It also means you need LEF and perseverance. Make sure you get honest and clear feedback while practising. That will help you grow tremendously. 

TIP 3: The big secret
How do those professional keynote speakers do it? So relaxed and witty. It's like they're standing around chatting with their best friends. So absolutely right. It is ALSO! The vast majority of professional speakers leave nothing (really nothing!) to chance. The big secret is to plan, prepare and practise everything (everything!) to perfection until it feels completely your own.


  • Structure and construction of their story? Tailored to that day's audience.

  • Metaphors and analogies? Carefully chosen to allow the audience to identify or freely associate.

  • The design? This is not just an apt presentation, but also the clothes they wear, the other visuals, lighting and props.

  • Just being yourself on stage? Yep... but up to the 7e power. They elevate it to an art using language, voice, intonation, volume, pauses, facial expressions, gestures and movement on stage to deliver the story in such a way that all listeners feel involved.

TIP 4: Reversed engineering
'Excellent Presenting' is not the same as 'telling something off the cuff'. That is why we encourage you to put your story together in reverse. Start preparing your presentation with the 'outcome' you want. First decide what the audience should have learned from it anyway. For example: it will be a tough year in 2021, but we will also have a lot of fun as a team. Next, name the sub-goals you would like to convey. Then think about which metaphors and real-life examples would illustrate well what your message means. When that's done, it's time for the structure, text and accompanying visuals.

Your better performance as a speaker allows you to grow as a leader

Talk to inspire -> the course sounds like TLAP, but it refers to Talk to Inspire. Is that correct?  

During this programme (6 months including pre- and post-training, 3 training weekends), we prepare you for 'your next level' as a business speaker. Professional speakers and other experts train, coach and help you increase the impact of every message you have. Whether it concerns the presentation of strategies, figures, plans and changes or whether you want to present your story with more conviction in a 'standard' board meeting. Because of your better performance, any message you deliver will have much more impact. Your better performance as a speaker allows you to grow as a leader.

Nancy Rademaker - Action


Nancy is an international keynote speaker with a passion for technology who presents on innovation, customer- and employee-centric business and artificial intelligence.

Do you have the ambition to give a unique performance? Then check out the programme: 'Talk to inspire'