YOU ARE A KEYNOTE SPEAKER IF YOU TAKE YOUR PROFESSION SERIOUSLY
Therefore, you cannot just call yourself a keynote speaker, Niek believes: "You are a keynote speaker if you take your profession seriously. You cannot show up with your USB stick five minutes beforehand. Everything about your performance has to be right from head to tail. You will have to think about the lights, about smoke, about the structure of your story and your performance, the tension curve, the clothes you put on, the way you move, talk, the content of your presentation and, of course, your language - everything has to be right down to the last detail. You have to be able to evoke recognition from the audience. So it's someone who does something different from others and looks at things differently, because then it will benefit you as an audience. You can compare it to a concert: the keynote speaker is the lead singer, the main act. We sometimes call them event plasters. The keynote speaker is the one who, after a presentation by a boring director or tiresome professor, leaves the listener on the edge of their seat again."