Presentation Paradigm

If I were to write a book, a title would be: "Out of the Presentation Box" or "Presentation Shift" or "The Next Level of Presentations". Let me know your idea after reading this blog!


Every person loves what they already know or at least likes to stick to what they already know rather than change and experiment. It is no different with presentations. My clients, schools and new trainees: everyone is used to falling back on the first templates of PowerPoint... always the same structure; opening slide with title, date and logo, introduction, agenda and bullets!

Of course, this is not surprising. After all, we are taught it from an early age. 'This is how you are supposed to construct a talk about rabbits'.

My mission is to break the existing paradigm about presentations. Anyone can make effective and beautiful, or even 'next level', presentations. But then we have to break away from fixed, ingrained patterns! Why? The world is flooded with information and to 'survive' we all make an increasingly rigorous selection in what we take in. How do you maximise your value to your audience? Besides your interesting content, surprising form has also become increasingly important.

"You make things better by making better things"

Mockup - Presentation Canvas


The Speakers Club presentation canvas© gets you thinking!

What message do you want to convey, how do you connect with your target audience and what resources do you deploy? Fill the canvas with your own content!

What is your next level?



When you make a presentation, you always spend a lot of time focusing on it. You are looking to create a shared memory with your audience. Such a memory is the start of your impact. Thanks to a positive or moving memory, you have contributed in any case. Only then will the audience take different or better decisions thanks to your presentation. Your impact echoes in how they remember you and your message.

So the question is, what exactly do you need to create memories? Think for yourself, what do you remember after a presentation at an event, seminar, workshop, training or meeting? Very little, right?


    Introduce new information to keep brains stimulated. In the book 'Talk like Ted', author Carmine Gallo calls this 'novelty'.

    Use an element the audience will not expect. This will keep their brains stimulated. You can choose to interact with audience members.

    Present content that creates emotional impact, humour, a tear and amazement. Think, for example, about how to stimulate senses. Smell? Taste? At the Food Inspiration Days, they do this during all their events!

    Prime their brains. Brains also like to know what they can anticipate. So take your audience with you by providing structure and preparing them for what is to come. Even then, you will hold their attention and content will stick better.

    Vary in content. So use both audio (play a sound clip) and moving images (cinemagraphs). Maybe we just need to bring more theatre into the business setting? Make content come alive and trigger your audience's brain. A great example is Guido Weijers' New Year's Eve speech.