As a speaker, you are dealing with an awful lot of facets. First, of course, you listen to a million other speakers and Simon Sinek urges you to figure out 'WHY????' - 'WHY???' you want to get out of bed and speak? If that hasn't put you off and you come up with something plausible, then you 'may' move on.
A barren quest further on, you know what you stand for and it is you managed to get a message there (your what) from it.
It doesn't stop there.
The quest to how do I convey that message, serves up. The ultimate test of whether your 'why' and 'what' hold up. Do they hold up during your own torrential shower of judgements? Have you picked the right test readers/listeners to encourage you instead of people who want to throw you off your idiotic plans?
Let's assume you have succeeded! You have turned all your internal struggles, experiences and inspiration into words on paper. This is one of the milestones in your existence as a speaker. How incredibly clever. You really are already so much further along than most ever get.
Suddenly, then something big happens. Your story is no longer just yours. After all, you want to start telling your story share. Your story now also belongs to your target audience, your audience. From now on, it's about realising that your story only exists by the grace of interaction with your audience.... Oefffff.
Does your audience catch the words the way you have pitched them? In other words, have you chosen, composed and spoken the words in such a way that your message can enter at all and then land?
At Speakers Club, we call this issue Lingua. This is one of the four pillars on which a good speech or keynote rests according to SCIL (an assessment that maps your personal impact as a speaker). The other pillars are Sensus, Corpus and Intellectus.
Lingua is about the choices you make regarding the use of words (eloquence), the use of your voice (intonation), your pronunciation (articulation) and the extent to which you use imagery (expressiveness). The effectiveness of your speech can be measured by the extent to which your intended message came across to your listeners. Lingua plays a big role in this.