4. STAY CLOSE TO YOURSELF
Finally, Jaap gives a tip that may seem obvious, but is far from always so: "Tell from your heart, which is very nice to listen to. Then you can hardly get it wrong. If you are very much in your head, people drop out at the start. Tell about what is close to you, what you are passionate about, what you have lived through. Many speakers have read something and pass it on in their way. Someone else may have read that too, but how you convey it is the challenge. I also like vulnerability on stage, as well as humour. Make it unique, make it yours. Then your story will come across powerfully."