1. GIVE YOUR STORY A ROCK-SOLID STRUCTURE
”One of the most important aspects of your presentation is the structure you adopt " says Richard. Language is the only weapon we have to make what is going on inside us understandable to others, besides the body language you use. It is therefore important that your story has a logical structure. Unfortunately, we are often not taught this properly from school, in our culture we are not very familiar with beautiful speech. Rhetoric like in the time of Socrates, where people thought about pathos, logos and ethos, that comes up little now. Still, it is important to think not only about what exactly you are saying, but also how you say it.
A keynote speaker is someone who deploys the key note - or, in other words, the key - and thus sets the tone for the day. That means you have to know damn well exactly what tone it should be, and so you have to think carefully about that."
A story with a clear message, a logical structure and a strong delivery will go down best with your audience. What can help you create a strong story is to write out your story completely and to do so in certain chapters. That way, you can clearly see whether the structure of your story is logical and you can think about where the accents in your story should be during your performance. You can presentation canvas use as a guide here.