Master Your Message

This programme helps leaders and professionals tell their story in such a way that people feel it, understand it and remember it from strategy to speech, from boardroom to team meeting.

Introduction Master Your Message

72% of leaders say they struggle to really communicate their visionn (source: Harvard Business Review).

Poor communication costs organisations millions in misunderstandings, delays and missed opportunities.

Master Your Message solves this by teaching leaders to communicate from connection rather than sending.

We help leaders and professionals structure, tune and deliver their stories with conviction. So that people don't just listen, but participate.

Who is this programme for?

Leaders

who want their vision to land

Professionals

who present, inspire or pitch more often

Entrepreneurs

who want to create support for ideas

Speakers or experts

who want to refine their story

What does it get you?

Afterwards, you can

Getting your message across clearly and convincingly. With calm, not with stress

Adapting your story to each target audience (board, team, client) and situation

Translating complex ideas into stories that touch

Creating support for changes, ideas or strategies

Turning resistance into commitment

Communicating more concisely, powerfully and memorably

Who is this programme for?

Leaders

who want their vision to land

Professionals

who present, inspire or pitch more often

Entrepreneurs

who want to create support for ideas

Speakers or experts

who want to refine their story

What does it get you?

Getting your message across clearly and convincingly. With calm, not with stress

Adapting your story to each target audience (board, team, client) and situation

Translating complex ideas into stories that touch

Creating support for changes, ideas or strategies

Turning resistance into commitment

Communicating more concisely, powerfully and memorably

Duration: 2x 2 live days + return day
Number: a maximum of 10 participants

Price: € 8.500 (excluding VAT)

Location: Neherlab Auditorium or in-company. 

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From unconscious to conscious

Domain

SKill/knowledge

of...

...to

Story & structure

Formulate core message, use structure models for a powerful story

Stacking contents

Steering core message

Public speaking (VIBE - Approach)

Audience analysis, framing, empathetic tuning

Send

Connect

Presence & Delivery

Breathing, voice, body language, improvisation, turning tension into energy

Tense performance

Authentic presence

Influence & Persuasion

Rhetorical techniques, storytelling frames, psychology of persuasion

Persuading through reason

Influencing through emotion

Visual & verbal design

Opening sentences, storytelling in visuals, slider design as amplification

Slides as cheat sheets

Visuals as perception

Feedback & Reflection

Video analysis, peer feedback, personal coaching

Unconscious behaviour

You are getting sharper: not just learning, but really transforming

The structure of the programme

An intensive, exclusive programme (max. 8 participants) In which you work on your own story from content to impact.

Module 1: Story & Structure (2 days)

Build the foundation of any message/story

  • Presentation Canvas  
  • Learn (story) structure models that stick
  • Practice storytelling and framing
  • Writing speeches (inspirational, problem-solving, strategic).


Results:
you know what you want to say, to whom, and to what effect.

Time investment: Friday & Saturday 09:30 -17:00

New Year's speech

Module 2: Delivery & Dynamics (2 days)

Bring your story to life

  • Presence, voice, breathing, body language

  • Interaction and improvisation

  • Use humour, energy and flow

  • Visual storytelling & AI tools

  • Online/hybrid presence

Results: you speak with relaxation, conviction and charisma.

Time investment: 2 days live on location

(preparation: only preparation of your own case, ± 2 hours)

Module 3: Integration (return day)

Put it into practice

  • Each participant presents own elaborated case/speech.
  • Peer feedback & reflection.
  • Coaching by professional speakers and experts.
  • Assurance & plan for further application.
  • Fine-tuning presentation, pitch or strategic story through live personal coaching on stage

 

Results: You can perform with clarity, authenticity and purpose in any setting, boardroom, client meeting or keynote.

Time investment: 1 day live on location

(preparation: just delivering your own case, ± 2 hours)

Investment

Price per participant €8,500 (excluding VAT)

Practical overview

Speakers Club for business

Location

Neherlab Auditorum

A unique training venue in a national monument with professional stage environment. Our Clubhuys, this inspiring setting provides the perfect environment for practice and intervision.

Incompany

Icompany is also possible: we bring Master Your Message to your department and/or team, tailored to your organisation's context, culture and stories.